Eva de GrootVP ProductVeldwerk HRHerengracht 1821016 BR Amsterdam
Application for Senior Product Manager
Dear Eva de Groot,
I would like to apply for the Senior Product Manager role at Veldwerk HR. For over seven years I have built B2B SaaS products for HR and payroll teams, most recently at Tessera Payroll, where the roadmap I own grew annual recurring revenue by 35% in a year.
I have followed Veldwerk’s move from a scheduling tool to a full workforce platform. Tessera went through the same step, and I know how much the onboarding and pricing decisions made in that phase shape the years after it.
Some of the work I would build on:
Led a cross-functional team of 9 to launch self-service onboarding, raising activation by 22%
Ran pricing experiments that increased average deal size by 15% without hurting conversion
Introduced quarterly OKRs and a shared metrics dashboard that aligned three teams around retention
I start with customers. At Quillmate, more than 30 interviews let us cut a planned feature set by 40% before we built it, and the version we shipped reached 50,000 monthly active users within six months.
I would be glad to talk about where Veldwerk’s platform could go next. Thank you for your time.
Opens in the editor with this letter. Change the company, the recipient and the paragraphs. No sign-up needed.
Why this letter works
01
Business impact first
Revenue growth in the first sentence tells a VP of Product what level he works at.
02
Context the company recognises
He compares their current phase with one he has been through, which makes his experience directly relevant.
03
Discovery, not only delivery
The interview example shows he cuts scope based on evidence, not only that he ships.
Paragraph by paragraph
What each paragraph does in the letter, with a short tip for that part.
Opening
I would like to apply for the Senior Product Manager role at Veldwerk HR. For over seven years I have built B2B SaaS products for HR and payroll teams, most recently at Tessera Payroll, where the roadmap I own grew annual recurring revenue by 35% in a year.
Name the role and say in one or two sentences why you are a strong match. Skip "I am writing to apply for…": the reader already knows.
Why this company
I have followed Veldwerk’s move from a scheduling tool to a full workforce platform. Tessera went through the same step, and I know how much the onboarding and pricing decisions made in that phase shape the years after it.
Show you know who you are writing to: a product, a project, a value or a recent step of theirs, and why it matters to you. One specific detail beats three general compliments.
Evidence
Some of the work I would build on:
Led a cross-functional team of 9 to launch self-service onboarding, raising activation by 22%
Ran pricing experiments that increased average deal size by 15% without hurting conversion
Introduced quarterly OKRs and a shared metrics dashboard that aligned three teams around retention
Pick one or two achievements that match the ad and tell them briefly: the situation, what you did and the result. Do not repeat your whole resume.
Evidence
I start with customers. At Quillmate, more than 30 interviews let us cut a planned feature set by 40% before we built it, and the version we shipped reached 50,000 monthly active users within six months.
Closing
I would be glad to talk about where Veldwerk’s platform could go next. Thank you for your time.
Thank the reader, say you would welcome an interview and mention when you are available. Keep it short and confident; no need to apologise or beg.
Tips for product manager cover letters
Show how you decide what not to build; one example of cutting scope with evidence is worth more than a list of launches.
Use one metric per result and say who it mattered to: customers, revenue or the team.