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Content Writer cover letter example

Template: Pine · Hannah’s resume

Product, sales & marketing

Content Writer cover letter example

A cover letter for a content writer applying to a software company. It is short and plain, because for a writing job the letter is a writing sample too, and it points to a portfolio the reader can check.

Use this cover letter

Opens in the editor with this letter. Change the company, the recipient and the paragraphs. No sign-up needed.

Why this letter works

  1. The letter is a sample too

    Plain sentences, no clichés and no padding: the hiring manager judges the writing as much as what it says.

  2. Results the reader can check

    Traffic, rankings and sign-ups come with a portfolio link, so every claim can be checked.

  3. Ready for a writing test

    Offering a test up front tells a content lead the writer is confident in the work.

Paragraph by paragraph

What each paragraph does in the letter, with a short tip for that part.

  1. Opening

    I would like to apply for the Senior Content Writer role at Tallgrass Analytics. For more than three years I have written the guides, case studies and product pages for Fernway Software, a B2B software company, and grown its organic sessions from 18,000 to 61,000 a month.

    Name the role and say in one or two sentences why you are a strong match. Skip "I am writing to apply for…": the reader already knows.

  2. Why this company

    Your blog explains data topics to readers who are not analysts, without talking down to them. That balance between accuracy and plain language is the part of writing I enjoy most.

    Show you know who you are writing to: a product, a project, a value or a recent step of theirs, and why it matters to you. One specific detail beats three general compliments.

  3. Evidence

    A few results that match your posting:

    • Wrote 14 long-form SEO guides, 10 of which reached the first page of Google for their main keyword
    • Interviewed customers and in-house experts for 20 case studies the sales team uses in late-stage deals
    • Rewrote 40 product pages with the product team, lifting trial sign-ups from those pages by 22%

    Pick one or two achievements that match the ad and tell them briefly: the situation, what you did and the result. Do not repeat your whole resume.

  4. Evidence

    At Copperline Media I wrote a weekly newsletter for 25,000 subscribers with a 41% average open rate, and created the style guide that cut our editing rounds from three to one. My portfolio is at hannahwhitfield.com.

  5. Closing

    Thank you for reading. I would be glad to take a writing test or talk through my portfolio.

    Thank the reader, say you would welcome an interview and mention when you are available. Keep it short and confident; no need to apologise or beg.

Tips for content writer cover letters

  • Keep it short. An editor notices padding before reading a single result.
  • Name one or two pieces that fit their readers and link your portfolio instead of attaching a pile of files.
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