Niamh DoyleHead of GrowthHarbour & Hearth12 Grand Canal QuayDublin 2, D02 Y9K8
Application for Performance Marketing Specialist
Dear Niamh Doyle,
I would like to apply for the Performance Marketing Specialist role at Harbour & Hearth. I run paid and organic growth for a direct-to-consumer brand, and your mix of paid search, paid social and a growing content library is very close to what I manage today.
I like roles where spend and results are measured honestly, and your posting puts attribution and budget efficiency first. That is where I have put most of my effort over the last three years.
At Brightwater Outdoor I:
manage $500K in annual Google Ads and Meta Ads spend and lowered cost per acquisition by 32%
grew organic traffic by 140% in 12 months with technical SEO fixes and a 60-article content plan
set up conversion tracking in Google Analytics 4 and Tag Manager, giving the team reliable attribution data
Before that, at Kiln Coffee Roasters, I built automated email journeys that generated 18% of online revenue, so I know the channels a brand owns as well as the ones it pays for.
Thank you for reading. I would be glad to discuss how I would approach your next quarter of campaigns.
Opens in the editor with this letter. Change the company, the recipient and the paragraphs. No sign-up needed.
Why this letter works
01
Matches the channel mix
He shows that the channels he runs today are the ones the company relies on.
02
Spend paired with results
Budget size, cost per acquisition and organic growth together show he can be trusted with money and with the long game.
03
Measurement first
Setting up GA4 tracking answers the attribution focus in the job ad.
Paragraph by paragraph
What each paragraph does in the letter, with a short tip for that part.
Opening
I would like to apply for the Performance Marketing Specialist role at Harbour & Hearth. I run paid and organic growth for a direct-to-consumer brand, and your mix of paid search, paid social and a growing content library is very close to what I manage today.
Name the role and say in one or two sentences why you are a strong match. Skip "I am writing to apply for…": the reader already knows.
Why this company
I like roles where spend and results are measured honestly, and your posting puts attribution and budget efficiency first. That is where I have put most of my effort over the last three years.
Show you know who you are writing to: a product, a project, a value or a recent step of theirs, and why it matters to you. One specific detail beats three general compliments.
Evidence
At Brightwater Outdoor I:
manage $500K in annual Google Ads and Meta Ads spend and lowered cost per acquisition by 32%
grew organic traffic by 140% in 12 months with technical SEO fixes and a 60-article content plan
set up conversion tracking in Google Analytics 4 and Tag Manager, giving the team reliable attribution data
Pick one or two achievements that match the ad and tell them briefly: the situation, what you did and the result. Do not repeat your whole resume.
Evidence
Before that, at Kiln Coffee Roasters, I built automated email journeys that generated 18% of online revenue, so I know the channels a brand owns as well as the ones it pays for.
Closing
Thank you for reading. I would be glad to discuss how I would approach your next quarter of campaigns.
Thank the reader, say you would welcome an interview and mention when you are available. Keep it short and confident; no need to apologise or beg.
Tips for digital marketing specialist cover letters
Always pair a budget with the result it bought; spend alone says nothing.
Name the tracking and reporting you set up; growth leads need data they can trust.